AI PROJECT · REQUESTED BY TEAM

Fraud & Copycat Site Monitoring

CS-requested: detect fake shops and copycat listings selling knockoff MM products or impersonating the brand.

⏱ Est. 20 hours (estimate) Customer ServicePriority: MEDUpdated July 28, 2026

What & why

Requested by Customer Service. Systematically find copycat sites, fraudulent sellers and impersonation ads; assemble evidence packets for takedowns.

Scope with CS: known copycat patterns, past incidents, current manual process
Detection sweep: image + brand-term searches (Firecrawl/Apify), domain-variation checks, marketplace listing scans
If the Motion trial lands: competitor ad-library scans for impersonation ads
Evidence packets: screenshots, URLs, dates — formatted for takedown requests
Scheduled re-sweeps with a new-findings digest

Pairs naturally with the reputation-tracking build (shared collection infrastructure)

Higher estimate than reputation tracking because detection requires image matching and iterative tuning